The bakery industry, as one of the largest segments in India's food processing market, offers enormous opportunities for expansion, creativity, and job creation. The bakery industry, which is divided into three categories: bread, biscuits, and cakes and pastries, had a market value of USD 7.22 billion in 2018 (FI India). India is a major player globally, as the second largest manufacturer of biscuits after the United States, and it is one of the most exciting regions for the bakery industry, thanks to the creative spirit of Indian companies and individuals.
In India, the bakery industry is being shaped by changing customer tastes and lifestyles. There is a growing demand for healthier items and alternatives, especially when it comes to bakery goods, which are now more widely eaten on a daily basis rather than as a treat, as part of a global trend. Customers are increasingly pursuing gluten-free food or foods made from substitute ingredients such as multigrain and whole-wheat as there is increased awareness of health and nutrition. Along with nutritious choices, millennials, in particular, are constantly on the lookout for new flavours and interactions, making flavour discovery crucial.
On-the-go food has grown in popularity as a result of the recent proliferation of foreign cafe and bakery chains. Because of their hectic lives, Indian consumers value convenience, and because breads and biscuits are fast-moving consumer products (FMCG), bakeries are a popular choice.
Although there is a market for bakery items, the Indian bakery industry faces a number of obstacles. Having over 2,000 organised or semi-organised bakeries and 1,000,000 unorganised bakeries, the industry is split between organised and unorganised. The shortage of infrastructure and trained labour, as well as operational productivity, are major issues in the sector.
Despite challenges that are causing setbacks, the bakery industry in India has seen a surge in entrepreneurial ventures. Sourcegoodfood.com was started to enable entrepreneurs. They can can connect with via channels ranging from our website or whatsapp to find all their baking needs, including consulting services as they transition from small kitchen level operations to factory operations.
Social media is also being used by organised bakeries in India to provide selective and cost-effective marketing. Local bakery cafes are relying on word-of-mouth tips and social media interaction instead of conventional campaigns because they lack the broad budgets of multinational chains. Smaller bakeries should focus on consistency over quantity when tapping into the artisanal market, while larger Indian chains like Barista and Mad Over Donuts rely on producing larger quantities but with clear branding and associated confidence.
Thus, all in all, the Indian bakery industry has a bright future, with an estimated market size of more than USD 12 billion by 2024, rising at a CARG of 9.3% from 2019 to 2024 according to FI India. In addition to these forecasts, India has a special spot in the industry as the popularity of flavour creativity grows on a global scale. They will be able to continue to succeed and innovate in this business thanks to Indian customs and access to unique and exotic flavour blends.
