3 things to make the right protein bar

Protein bars are all the rage across markets. The perfect snack for those looking for healthy alternatives to chips, cakes and other in between meal bites. But the consumer is king and each consumer has his or her unique preference. In order to win consumers, We outlay three things that are essential to create the right bar for consumers. 1. Start with nutrition Consumers desire nutrition and health. Thus, higher the protein content more marketable your product will be. However, every protein isn't the same. Each protein has its own PDCAAS, and its own amino acid profile. Proteins like milk proteins are said to have PDCAAS of 1, which eventually define the "goodness" of a bar Secondly, beyond protein, other ingredients like, sugar, fats etc. play in important role in the overall nutrition profile of the product. It is critical that all these are balanced. 2. Get the look , smells and tastes right Consumer expect products to look right, smell great and taste brilliant, even if the product is primarily designed to deliver nutrition. Perhaps one can trace this back to our primordial beginnings where we ate only what looked good and tasted good an where the look, smell etc. of the food is an indirect indication of its perceived nutrition. With protein bars this has been the most difficult. The taste of protein bar is sum of the tastes of its constituents subject to the processing conditions that the ingredients have been subjected to. Thus each ingredient and process step contribute to the eventual taste of the protein bar. Every protein in the bar has its signature taste. For example a milk protein will taste very different from that of pea protein, owing the difference in origin. The taste can also change from brand to brand to protein and even batch to batch. This is because the raw materials, and manufacturing process and conditions will change from manufacturer to manufacturer. However, the best manufacturers ensure that each batch tastes just as good as the previous batch. They put in place processes and controls to ensure this. To sample some of the best milk proteins you can visit here Sometimes compensating for this requires the help of other ingredients like flavours, dairy powders etc. We are happy to help you source the right ingredients to ensure your products have the right taste. 3. Make the labels simple Perhaps the biggest attraction to consumer is if they can understand what goes in to the food they are eating. Simple understandable labels, with clear ingredient declarations and well demarcated nutrition can help consumers realize the benefits of these products better. Further, bodies like the FSSAI, FDA etc. have mandated label formats, claims etc. The right ingredients help you make the right claims. If you need help with the labels, we'll be happy help you connect with people who can guide you. Click to request a technical consultation These three simple steps can help you create products that resonate well with consumers. For more information, connect with on whatsapp by clicking on the link below or use our contact us form. Further Reading https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4890830/

3 things to make the right protein bar

Ingredient solutions used in similar applications